Published on August 2nd, 2013 | by author


Lingerie fashion lover

Lingerie fashion lovers can look forward to a bigger and better UK lingerie award party. This is after Fashion Forms announced their title sponsorship for the 2013 UK Lingerie Awards Party. The company is one of the fastest growing lingerie UK brands this year. It has made a name with intimate apparel that enhances red carpet outfits including plunging necklines, no-back dresses and those with asymmetrical designs. The 2013 UK Lingerie Award Party will accommodate 600 guests which is more than double the capacity of previous shows. It will be held at the premier location of Freemason’s Hall right in the heart of the Covent Garden,London on 4th December, 2013.

Things are not looking as grand for lingerie brand Victoria’s Secret. The company is facing a lawsuit from Thomas Pink, a British shirt manufacturer. The manufacturer is accusing Victoria’s Secret of infringement over the brand name Pink which the company makes for teens. Thomas Pink claim that customers are being confused. The VS Pink has been in the US market since 2001 but it’s only recently that Victoria’s Secret opened stores dedicated to this line in UK which prompted the lawsuit. Thomas Pink was started in London in 1984 and has 31 stores in the UK. VS Pink makes intimate apparel for those in the 15 to 22 years bracket and hopes to retain or improve the $6 billion 2012 sales. The courts will decide.

Another UK brand is seeing good sales figures and that is Sainsbury. Almost 4,000 of the brand’s visible panty line or VSP knickers were snapped up by consumers looking to look good in their summer outfits. The sales were amassed in the third week of July, 2013 and made a new Sainsbury record. The VSP line is made up of inner wear that remains invisible beneath clothes, leaving no seams or outlines on show. The company estimates that they sold a pair every two seconds as the heat wave hit, leaving consumers searching for summer clothes and the right inner wear to go beneath them.

When was the last time you went to a cabaret show? The luxury French brand of Aubade has partnered with Parisian cabaret Le Crazy Horse to launch a range of limited edition lingerie dubbed Mr. Crazy Collection. It will certainly inspire you to think of a cabaret show if not attend one.

About the Author

Leave a Reply

Back to Top ↑